Topicals UK Launch – What’s The Difference in UK Products?

Faded Serum (£35) is made to target dark marks and stubborn discolouration. This TikTok viral hyperpigmentation-safe serum reduces post-blemish marks, scars, and spots for all ethnicities. It’s a gentle enough formula for daily use and claims to produce visible results in as little as two weeks.

“Faded was a product I made specifically for myself,” explains Olamide. “I grew up with a tonne of dark marks. I really wanted to make something that was going to be effective but wasn’t skin bleaching. I’m Nigerian and I grew up going there and I understood how skin bleaching had a huge effect on my grandma, aunties and people that I loved. I thought to myself, ‘Is there a way to create a product that says what it’s going to do?’ like lighten dark sports but not alter your skin tone in a ways that’s not negative for your melanocytes (which is a fancy word for the cells that produce melanin in your skin). The reason why the product works well and so quickly is because we included all the products you need to have in one product. I’m not in the business of telling you a 10-step skin routine.”

What’s the difference in Topicals Faded in the UK?

In the original product sold in the US, Faded has a strong sulphur-like smell but this isn’t the case for the UK products. Olamide says: “What I’m really excited about is that Faded no longer has a smell. Like none, zero, ziltch. This unscented version is currently only exclusive to the UK because we had to alter certain ingredients to be approved here.

“In the original product, glutathione was causing the smell so we’ve shifted to oxidised glutathione for a better product experience. The colour is also a bit different because it contains turmeric extract instead of turmeric butter. It’s now a silky white serum instead of a dense yellow paste.

“It took us about 18 months to reformulate this product because not only did we need to take certain ingredients out, but we wanted to make sure that it was still going to be just as effective for our UK customers. Shout out to the UK regulatory board though because although it was tough, they pushed us to innovate to make the product better.”